Category Archives: Press Releases


January 13, 2020



It is with great pleasure that DSA announces our newest partnership with Visual Lighting Technologies (VLT)!


In 2000, VLT got started in fiber optic lighting with a simple guiding principle “Do it the Right Way”. That dedication to quality and performance made VLT the premier U.S. supplier for specification grade fiber optic systems.


As LEDs brought dramatic changes to the lighting industry, VLT transitioned from fiber-focused past to the LED future. From simple kitchen under-cabinet applications to high-profile retail projects, VLT’s LED linear, panel and display products have won a devoted following with architects, designers and lighting specifiers.


Over the years VLT have expanded their product range with the VLTLED Outdoor collection of bollards, path lights, sconces and accent fixtures, and they’ve continually enhanced and expanded the EssentialLEDs line of products.


Whether an application calls for LED or fiber optic lighting, indoors or out, specifiers can rely on Visual Lighting Technologies to provide first class products, comprehensive support, and the great follow-through they’ve been known for since the beginning.


Contact a DSA representative today to see how you can use VLT on your next project!



January 3, 2020


Hess America announces the Mosaic illuminating column has won a Product Innovation Award (PIA) for Architectural Products magazine. The awards program seeks to recognize the development and refinement of buildings-related products across a wide range of trades and disciplines.


The Mosaic illuminated columns add formality and definition to outdoor spaces through the artistic interplay of light and shadows. Available in 10′, 12′, or 14′ heights, Mosaic features decorative panels with organic styling cues ranging from woven palm fronds to ice bloom formation. For larger projects, designers have the option to specify custom panel designs for messaging or to match site aesthetics.


A single luminaire backlights the patterned panels from within. LED light sources may be monochrome in white or single colors for simple ambiance. Light sources may also be RGB, RGBW, or dynamic white to create colorful scenes and effects when using onboard sequencing or external DMX control system.


Contact a DSA representative today to see how you can use Hess’ Mosaic illuminating column on your next project.



December 5, 2019



High Efficiency Optical Performance


Birchwood Lighting is excited to introduce a new variety of performance optic options! In addition to elegant, clean, and even illumination, Birchwood is focusing on light control and efficacy. With Birchwood’s newly introduced lensing options, you’re now able to use fewer luminaires and meet stricter power density requirements.


New Performance Optic Options:

  • High Efficiency Lens – up to 120 lm/W
  • 115° Batwing – up to 115 lm/W
  • 15° Asymmetric – up to 105 lm/W
  • 70° Elliptical – up to 101 lm/W


Click here to learn more about the new optic offerings




November 12, 2019



Structura recently teamed up with First Light Technologies to bring you two new solar bollards, Ata and Zora. These bollards are constructed with a solid Accoya wood body and a solar head.



Powered by a solar module integrated seamlessly into the top cap, these bollard lights offer 50% lower installation costs, no ongoing electric bill and no scheduled maintenance. Lighting performance is optimized with built in technology that adapts based on environmental conditions and lighting requirements.



With these two new solar bollards, your next project can have high quality, beautiful lighting while staying environmentally friendly.




October 25, 2019


A Historical Masterpiece Once Again With Some Modern Touches


When the City of Fullerton, California, initiated a multi-million dollar, phased renovation of its 35-acre Hillcrest Park, it was guided by a central goal: “acknowledge Hillcrest Park as a significant community asset and reclaim its rightful place as the city’s premier park.”


Renovations throughout Hillcrest Park ensures that it can continue its tradition of hosting community wide events and activities as well as encouraging more city wide programs. Part of Studio MLA’s design intent was to create a connection system with a lot of access points to encourage visitors to explore the whole park.


Ashbery area lights fit naturally into the lawn space, echoing the park’s historical references. The lights are placed throughout the lawn, fountain area and walkways to provide necessary light to extend the park’s evening events. Neoliviano benches were selected for their simple lines and warm wood style. The benches complement the landscaping, stone work and lighting. Emerson bike racks are throughout the park to offer visitors a place to secure their bikes.


All of the Landscape Forms elements help create a sense of place at Hillcrest Park. Visitors can now enjoy a nice day or evening in the park with their family, friends and loved ones.






October 16, 2019


DSA is happy to announce our newest partnership with Nanometer Lighting.


Nanometer offers simple yet sophisticated static or tunable white and RBGW backlighting, cold stretch luminaries and micro linear products. All products are well thought out and engineered for challenging and sustainable applications.

Contact a DSA represenative to see how you can use Nanometer on your next project!




October 7, 2019



Working with 2-inch architectural downlights just got a lot easier. Meet Intense Lighting’s Gravity. Power, adjustability and sleek architectural design set it apart. A minimalist 1mm specification grade reflector is paired up with a deep-seated light engine that is capable of producing 1,500 lumens.


Contact a DSA representative to see how you can use Gravity 2-Inch on your next project!



September 18, 2019


Beulux is proud to announce the launch of their new website! The website was designed with the goal of quick and easy access to information as well as provide a better understanding of the products.


Products are categorized in intuitive classifications that will help you find what you are looking for. Under each product, you can find product details, download specification sheets, see what other Beulux products are compatible as well as get inspiration for where you can use the product.


Contact a DSA representative to see how you can use Beulux’s specification grade architectural LED tape light on your next project.



September 3, 2019


It is with great pleasure that DSA announces our newest partnership with Lumen Warm .


Lumen Warm offers innovative specification grade architectural lighting systems that are adaptable to the various design needs. Whether it’s a high end architectural project that’s looking for a linear system to highlight the stunning details or residential project looking for outdoor lighting, Lumen Warm has a range of products that can fit a variety of needs.


Contact a DSA representative today to see how Lumen Warm can be used in your next project!